Jalebi Utsav, Dec 25 2011 - 12 noon onwards

Shri Gusaiji was the younger son of Shri           Vallabhacharyaji and Shri MahaLakshmi-mataji. After his father and brother, Shri Gusaiji ascended to the guru gadi of Pushti Marg. He sired seven sons and two daughters. During his own lifetime, he decided to make Gokul his head-quarters and to make the matters of inheritance as smooth as possible, he gave each of his sons one of the sacred icons and established a separate haveli for each one of them in Gokul. Shri Nathji remained at Jatipura during Shri Gusaiji's lifetime.

Shri Gusaiji was invited to the court at Agra on a number of             occasions.  Clothes he wore on such visits have inspired the shringar that is still worn by ShriNathji on Shri Gusaiji's birthday each year. The favourite food of the emperor, jalebi, also made an entry into the repertoire of the haveli and is offered as a special bhog on the day of the Shri Gusaiji-ka-uttsav. The day also known as Jalebi-Uttsav